Why Magento Community May Be Your Best E-Commerce Enterprise Solution


When a client approaches me for an initial e-commerce implementation or a total overhaul and replatform of their current system, I educate them on why Magento Community may be a more cost-effective way to build an enterprise-level site without the enterprise-level costs. Magento Enterprise, which functions as a robust e-commerce solution for many larger businesses, might just be overkill for your company. It’s truly a case-by-case consideration.

Magento Enterprise does offer some features above and beyond their Community Edition software, such as customer segmentation and private sales. But for your money, is that functionality worth a $250-500k Magento Enterprise implementation cost, versus the $35-150k you would spend building a Magento Community site? Has your business matured to that level?
Read more

Trip to the Windy City: IRCE (Internet Retailer Conference & Expo)

It’s been a crazy 2014, so many trips to different events, conferences and shows. Heading to Chicago for the Internet Retailer conference came at a rough time for me personally but the show was outstanding. As we flew out from Orlando to Chicago, some of the stress came off and I prepared for a great show with some of my favorite people. It was going to be great seeing some friends from Bronto in a different setting.

We landed in Chicago, hopped in a cab and ventured to the hotel. As we pulled up to the entrance, I thought about how the last time I was in town was for the Chicago Marathon and how amazing that weekend was, and how great this show was going to be. It was a prime location in the South Loop. We were one block from Lake Michigan and walking distance to the convention hall. Well maybe some wouldn’t consider 1.6 miles walking distance but I hate cab lines. Amazing location!

Read more

Women In Tech: Technology’s Rapid Evolution Over 30 Years

Interesting cover story on today’s USA Today. Not the one that Donald and Shelly Sterling are going to sell the Clippers for $2B to a “Tech Guy,” but the one about diversity in Technology. My comments on the Sterling situation are an entirely different story.

So the article is about Google and their workforce demographic. The USA Today pins Google as an “exclusive boys club” because they are 83% men, 17% women. Having been in the marketing of Consumer Electronics for nearly 20 years, I don’t find that shocking at all. That’s what the data has been for years; we’ve often marketed to boys and their electronic toys. After all, the saying “guys love gadgets” came from somewhere right? I believe this is changing as technology continues to be a greater part of our daily lives.

Read more

« Older Entries