Interesting cover story on today’s USA Today. Not the one that Donald and Shelly Sterling are going to sell the Clippers for $2B to a “Tech Guy,” but the one about diversity in Technology. My comments on the Sterling situation are an entirely different story.
So the article is about Google and their workforce demographic. The USA Today pins Google as an “exclusive boys club” because they are 83% men, 17% women. Having been in the marketing of Consumer Electronics for nearly 20 years, I don’t find that shocking at all. That’s what the data has been for years; we’ve often marketed to boys and their electronic toys. After all, the saying “guys love gadgets” came from somewhere right? I believe this is changing as technology continues to be a greater part of our daily lives.