Why Magento Community May Be Your Best E-Commerce Enterprise Solution


When a client approaches me for an initial e-commerce implementation or a total overhaul and replatform of their current system, I educate them on why Magento Community may be a more cost-effective way to build an enterprise-level site without the enterprise-level costs. Magento Enterprise, which functions as a robust e-commerce solution for many larger businesses, might just be overkill for your company. It’s truly a case-by-case consideration.

Magento Enterprise does offer some features above and beyond their Community Edition software, such as customer segmentation and private sales. But for your money, is that functionality worth a $250-500k Magento Enterprise implementation cost, versus the $35-150k you would spend building a Magento Community site? Has your business matured to that level?
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Trip to the Windy City: IRCE (Internet Retailer Conference & Expo)

It’s been a crazy 2014, so many trips to different events, conferences and shows. Heading to Chicago for the Internet Retailer conference came at a rough time for me personally but the show was outstanding. As we flew out from Orlando to Chicago, some of the stress came off and I prepared for a great show with some of my favorite people. It was going to be great seeing some friends from Bronto in a different setting.

We landed in Chicago, hopped in a cab and ventured to the hotel. As we pulled up to the entrance, I thought about how the last time I was in town was for the Chicago Marathon and how amazing that weekend was, and how great this show was going to be. It was a prime location in the South Loop. We were one block from Lake Michigan and walking distance to the convention hall. Well maybe some wouldn’t consider 1.6 miles walking distance but I hate cab lines. Amazing location!

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Branding Is About Longevity and Consistency; Just Ask Justin Bieber

These past few weeks we’ve all seen and heard about Justin Bieber’s multiple arrests. We’ve seen the headlines, read the articles, listened to it on talk shows. It’s been mainstream news, more so than important relevant world topics. Our society loves celebrity gossip. We love to worship athletes, entertainers, and other celebs. The amount of publicity he’s received is disheartening to say the least, but that’s a whole other story.

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