Branding Is About Longevity and Consistency; Just Ask Justin Bieber

These past few weeks we’ve all seen and heard about Justin Bieber’s multiple arrests. We’ve seen the headlines, read the articles, listened to it on talk shows. It’s been mainstream news, more so than important relevant world topics. Our society loves celebrity gossip. We love to worship athletes, entertainers, and other celebs. The amount of publicity he’s received is disheartening to say the least, but that’s a whole other story.

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